6 Expert And Budget-Friendly Ways To Market Your Restaurant In The Cayman Islands
The intense competition among restaurants in the Cayman Islands means creative techniques are required in order to be noticed. Here are some of the best marketing strategies for restaurants to help you grab customers’ attention in a cost-effective way.
Develop a Website and a Mobile App
In today’s digital world, the majority of people search for information online. To help them find your restaurant quickly and efficiently, you not only need a website, but also a mobile app so that customers can easily read the content on their smartphones and tablets. All of the essential information, such as menus, contact and reservation information, hours of operation and photos should be included.
Top the Online Search Results
When people search online using the keywords “restaurants in Cayman,” you want your restaurant to appear on the top of the search engine results page. SEO (Search Engine Optimization) will optimise the website or web page to gain online visibility through organic means and PPC (Pay Per Click) is a paid advertisement that appears on top of the search results page. Developing smart SEO and PPC strategies will get you the benefits you are seeking from search results.
Draft a Loyalty Program
Create a program to reward your customers on the basis of how frequently they visit or how much they spend. This will help you retain customers and boost positive (and very effective) “advertising” through word-of-mouth.
Leverage Social Media
Entice your audience by leveraging the power of social media. Create a profile on all of the most popular social media channels, such as Twitter, Instagram and Facebook, including high-quality images of your restaurant and cuisine, available discounts, special events, etc. With careful and smart management, social media postings can get the information out quickly to a very broad audience.
Get on Google Maps Business Listing
Make it easier for customers to find and reach you. List your business on Google Maps with all the pertinent information. Note: Creating a business listing account is free.
Market Content with a Blog
Create a blog and post the latest updates related to your restaurant, such as special offers, new menu items, holiday events and more. This will help you attract customers… plus it’s fun!
Bonus: Build an attractive sign or banner. It’s the first thing your customers will see, online and offline. Create a great first impression with signage that clearly expresses your identity.
Bottom Line
Get out in front of competitors with these cost-effective, easy-to-implement tools. Let our team of experts help you develop a website and social marketing strategies that will keep you at the top of the list in the Cayman Islands.
Jay Mehta is the Internet Marketing & Sales Executive at Netclues for over a decade. Jay has been a marketer, content writer, blogger, advertiser, project manager and a knowledge base for several business in the Cayman Islands and he has had many publications in the industry.
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